A Methodological Framework for Developing a Smart-Tourism Destination in the Southeastern Adriatic–Ionian Area

This paper presents a methodological framework aiming to support the creation of smart-tourism destination. Specifically, study is realised in frame NEST, European Union Interreg project create destination Adriatic–Ionian area. Therefore, focuses on southeastern area, as portion macro-region including Italian regions Molise and Apulia Balkan countries Albania Montenegro. area clear vocation for tourism, with distinctive cultural heritage, attractive natural landscapes, old culinary traditions offering variety eno-gastronomic folk craft products. In EU neighbour policies coherence objectives smart specialization strategy, several initiatives have been promoted innovating tourism this Despite this, full achievement an calls adoption multidimensional strategy able leverage knowledge-intensive dynamics collaboration. paper, therefore, aims highlight opportunities adoptions implications cross-border marketing management